Siladoc is a francophone MENA directory with hundreds of doctors listed across multiple specialties and cities — and, at the start of the 2024–2025 engagement, almost no organic search visibility to show for it.
Siladoc had established infrastructure — hundreds of doctors listed across multiple specialties and cities — yet generated minimal organic search visibility.
The site simply was not structured to capture how patients actually search for medical services: with specific, geographically-anchored queries like "cardiologist in Casablanca" or "diabetes specialist near me."
Healthcare sits squarely in Your Money or Your Life territory. Search engines apply a higher evidentiary bar to this content, which means E-E-A-T compliance is not a finishing touch — it is a precondition for ranking at all.
Every template, every profile, and every condition page had to earn its place rather than pad an index.
Each phase depended on the one before it. No step ran early.
Crawl efficiency, indexability and Core Web Vitals brought to a state where new pages could actually be discovered and served.
Mapping the specialty × city × condition intersections that mirror how patients phrase real medical searches.
A templated page system covering the mapped intersections at scale, without collapsing into thin duplicates.
Condition pages calibrated for E-E-A-T compliance, meeting the evidentiary standard a regulated health vertical demands.
Doctor profiles restructured so search engines treat each as a distinct entity rather than duplicate boilerplate.
Authority distributed deliberately through the site so newly published pages inherit standing instead of starting cold.
A 13× increase in monthly organic reach across the 2024–2025 engagement window — achieved with no paid advertising at any point.
Figures are taken from Google Search Console for the engagement window and reflect the results as reported.
If you have the inventory but not the visibility, the gap is usually architectural. A 30-minute call is enough to tell you which layer is failing.