Results / Selected work

Outcomes, not impressions.

Clinics, wellness brands, health platforms and the ecommerce that carries them. Every figure below is a reported value from the engagement it belongs to. Nothing rounded up, nothing implied.

13× Peak organic lift

65K Monthly organic users

#1 Google, in ~2 months

2,000+ Monthly orders

Case 01 · Healthcare directory · 2024–2025 Siladoc

5K →
65K

▲ +1,200% monthly organic users

A francophone MENA healthcare directory with hundreds of doctors listed and almost no organic visibility. We rebuilt the information architecture around real patient intent, engineered programmatic specialty × city pages, and calibrated every condition page for E-E-A-T in a YMYL market.

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Google Search Console chart showing Siladoc organic clicks and impressions rising across the engagement window — Google Search Console · engagement window

499K Organic clicks

12.7M Impressions

13× Organic lift

Starting point: Real inventory, no architecture to surface it against how patients search.
Strategy: Intent-driven IA + programmatic specialty × city page system.
Execution: Six sequential phases, schema layer, internal linking flywheel.
Result: 65K monthly organic users, 100% organic acquisition.

Case studies

Three ways visibility turns into revenue.

A medical site that ranked first without a single link built, a wellness brand that stopped selling in the DMs, and a catalogue rebuilt to be navigable.

Google search result showing embolisation-prostate.ch ranking first for the query embolisation prostate suisse

Case 02 · Medical SEO Switzerland

0 → #1

In approximately two months

A prostate artery embolisation site that did not exist yet, built SEO-first for a YMYL medical query — then ranked first on Google, with no backlink campaign at any point.

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NYLA Care Shopify product page showing the natural deodorant cream, fragrance options and bundle pricing

Case 03 · Wellness CRO Shopify

2,000+

Orders per month, ~40% via the site

A natural wellness brand selling through Facebook DMs. We turned the questions customers kept asking into a conversion-focused purchase journey they could complete alone.

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Case 04 · Commerce rebuild Shopify

Wildkard

Sport, activewear & personal care

A broad sport and wellness catalogue rebuilt on Shopify — design direction and full implementation — so customers could navigate it easily and decide fast.

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Also in the portfolio

Platforms and experimentation.

Case 05 · Medical society WordPress

Tamas

Multilingual platform

A multilingual platform for a medical society covering events, ticketing and congress management — built so the content stays indexable across languages.

Case 06 · Rebuild & testing A/B

Alanna

Experimentation programme

Full WordPress rebuild supported by conversion-focused experimentation and page-level performance tuning.

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