NYLA Care is a Tunisian wellness brand selling a natural deodorant cream formulated around black seed oil. Before the project, buying meant messaging the team, asking a list of questions, and only then deciding. The job was to turn that conversation into a purchasing experience.
The journey ran: discover on Facebook → contact the team → ask questions → understand the product → decide. Every sale required manual interaction, and every customer asked roughly the same things.
The challenge was never simply to build a website. It was to build one that answered those questions before anyone had to ask them.
Rather than forcing customers into a conversation, the site was designed to deliver the information they needed inside the purchase journey itself.
The focus was clarity and simplicity — not more features, more sections or more persuasion.
Every section of the site exists because a real customer kept asking for it in a DM.
The hero introduces the Crème Déo immediately — positioning, benefits, rating and price, without a scroll.
Benefits and key characteristics explained on the page instead of relayed one message at a time.
An ingredient section explaining what each component does, so customers can see what makes the product different.
Reviews, verified-purchase indicators, ratings, delivery information, payment options and return policy — uncertainty removed at the point it appears.
A comparison section giving visitors a second way to understand the difference between NYLA and a conventional deodorant.
Bundles presented so the value is legible at a glance, then fragrance selection, details and cash-on-delivery checkout in one flow.
Customers were already discovering the product on social media, which meant most of them arrived on a phone. The experience was designed around prominent CTAs, simple navigation, a clear information hierarchy and easy bundle selection.
Someone arriving from a Facebook post should be able to understand the product and order without navigating anything.
Instead of asking customers to work out which combination gave the best value, the site presents the options directly. The 2+1 bundle gives a clear reason to buy more than one unit and raises the value of each order.
Creating the offer took an afternoon. Making it immediately obvious took the design.
NYLA Care now generates more than 2,000 orders a month, with roughly 40% coming through the website. Customers evaluate the product, understand the offer and order without needing the team to answer a single question first.
Order volume and channel split are values reported by NYLA Care.
NYLA Care’s real problem was never the absence of a website — it was friction in the buying decision. Turning the questions customers repeatedly asked into information they meet as they browse made the whole thing simpler, more intuitive and finally scalable.
If your team is answering the same five questions before every sale, that is a design problem with a measurable cost. A 30-minute call is enough to find where the friction sits.