S/01
SEO
Technical SEO, information architecture, keyword strategy, content programmes and organic acquisition — engineered for regulated health categories where signal and authority matter.
SEO · GEO · Web Engineering
Health & wellness brands:
Health & wellness brands:
visible, ranked & recommended by AI in 90 days.
Visory is an organic growth studio for health, wellness and health-tech brands combining SEO, GEO, and conversion-focused web engineering into visible, defensible acquisition across search engines and the AI systems your patients and customers now ask first.
13×
Organic lift
65K
Monthly organic users
499K
Organic clicks
12.7M
Search impressions
Figures from the Siladoc engagement · Google Search Console
01 / The shift
Search became search plus AI. Traditional SEO no longer covers where your patients and customers actually look.
Before · 2015–2022
USER › Google › Website
One entry point. Ten blue links. Rank on Google, capture the click.
Now · 2026
New
USER › Google + ChatGPT + Perplexity
› Claude + Gemini + AI Overviews
Fragmented discovery. Answers are generated inline, and visibility now means being cited, not just ranked.
GEO — Generative Engine Optimisation — is how health and wellness brands stay visible when the answer arrives before the click.
02 / Capabilities
Four disciplines of health & wellness growth, run as one system.
S/02
New
GEO
Optimising content, entities and citations for visibility across ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews — so your brand is the one the model quotes.
S/03
Web Engineering
Technically strong websites and product surfaces engineered to compound organic acquisition — performance, schema, accessibility, and durable architecture your team can extend.
S/04
Growth Strategy
SEO, GEO, content and engineering connected into a single organic growth system — with quarterly compounding targets tied to pipeline, not vanity metrics.
Who we help
Specialist search, AI visibility and conversion work for health & wellness businesses, health-tech companies, healthcare organisations, medical practices, mental health clinics, and private therapy practices — including the wellness brands selling their own products direct.
03 / Selected work
Outcomes, not impressions.
Clinics, wellness brands and health platforms. Every engagement is measured in monthly organic users, qualified pipeline, orders and AI citation share.
5K →
65K
▲ +1,200% monthly organic users
A francophone healthcare directory with hundreds of doctors listed and almost no organic visibility. We rebuilt the information architecture around how patients actually search, engineered specialty × city page systems, and calibrated every condition page for E-E-A-T in a YMYL market.
499K
Organic clicks
12.7M
Impressions
0%
Ad dependency
- Starting point
- Hundreds of doctors listed, almost no organic visibility.
- Strategy
- Intent-driven IA + programmatic specialty × city pages.
- Execution
- Six sequential phases, schema layer, internal linking flywheel.
- Result
- 65K monthly organic users, 100% organic acquisition.
0 → #1
On Google, in ~2 monthsA prostate embolisation site that did not exist yet, built SEO-first for a YMYL medical query — then ranked first, with no backlink campaign at any point.
2,000+
Orders per month, ~40% via the siteA natural wellness brand selling through Facebook DMs. The questions customers kept asking became a purchase journey they could complete alone.
Wildkard
Sport, activewear & personal careA broad sport and wellness catalogue rebuilt on Shopify — design direction and full implementation — so customers navigate easily and decide fast.
04 / How we work
A four-phase operating system for compounding organic growth.
01
Week 1–3
Diagnose
Deep audit of business, market, technical foundation and acquisition surface. Where you actually lose — to competitors, to Google, to AI.
- Tech & vitals audit
- SERP + LLM mapping
- Competitive teardown
02
Week 3–6
Strategize
A single SEO + GEO growth strategy — with quarterly targets, an IA blueprint, and a content and citation roadmap.
- Growth model
- IA + content plan
- GEO roadmap
03
Month 2+
Execute
Ship. Technical improvements, content, digital PR, GEO instrumentation and web engineering — as one embedded team.
- Engineering sprints
- Content + PR
- Citation programs
04
Ongoing
Compound
Measure, iterate, expand. The system gets stronger every month — that's the entire point.
- Weekly ops
- Monthly reviews
- Quarterly resets
05 / Why Visory
Not another SEO agency.
Strategy × Search × AI × Engineering
Visory is a specialised growth studio that sits precisely where strategy, search, generative AI and web engineering intersect. We work with a small number of health and wellness companies at a time.
01
Specialists, not generalistsDeep health and wellness pattern recognition from every engagement.
02
GEO as a first-class disciplineNot a workshop bolted onto SEO.
03
Engineering in-houseWe ship the code ourselves. No handoff, no waiting.
04
Founder-ledYou work with the operator, not an account team.
06 / Start
Ready to become impossible to ignore?
A 30-minute conversation about your organic growth, your AI visibility, and whether we're the right partner. No decks, no pitch — just diagnostics.